Business valuation specialists

What is your business worth and why should you know?

Many business owners assume they will only need a valuation when they are selling their business. A valuation may also be required when seeking finance or insurance, for tax calculations, liquidations, or relationship breakdowns. Even when there’s nothing like that on the immediate horizon, a valuation will give you a starting point from which you can then make strategic decisions to add value.

Valuing a business is complex. There are many factors that affect the value (and marketability) of a business.  One determinant of value is your current and recent profit history. However, profit is only a starting point. Less tangible factors such as customer relationships, business risk, intellectual property, the legal and regulatory environment and future potential of the business are also major considerations. Added to this, the exact process and factors assessed can differ depending on the particular market and industry sector.

Our valuation team has a thorough understanding of the components of value and the right blend of commercial experience, analysis and professional judgement to deliver a robust and fair assessment. At the end of the process, you’ll have a comprehensive understanding of your business’s key value areas and what to improve on for a better exit outcome.

Bridging the value gap

A value gap is the difference between what your business is worth today and what you need it be worth to achieve your personal, family and business life plans.

Knowing your value gap, and working on bridging it, is particularly important if you’re depending on your business to fund your retirement. When you know there’s a gap well in advance, you’ll have enough time to implement value creation strategies.

We have many clients that check the value of their business every year as part of their family wealth creation plan and to reduce their value gap risk. We use industry valuation benchmarks to pinpoint areas where you can improve your business value. With ‘what if’ and ‘revaluation’ analysis technology, our Business Improvement advisors can create a plan for you to get to (or exceed) your desired business value.

Read the client stories below to see how we’ve been able to help.

We recently completed a business valuation and value gap analysis for Sally, a business owner operating a chain of retail outlets. Sally is intending to sell her business in a few years and retire. She’d made a guesstimate of the business’s value but wasn’t sure if it was accurate. It turned out it wasn’t accurate and Sally had over-estimated the value. This is not an uncommon scenario; we find that many business owners have unrealistic sale price expectations for their business.

Once we had an accurate valuation, we were able to determine a value gap between what the business is currently worth and what Sally needed it to be worth at the time of sale to achieve her desired retirement lifestyle.

Armed with this information, we worked together to formulate a value growth plan for the business and put in place strategies which would add value while eliminating the elements that were taking value away (value leaks).

A business woman makes a phone call in a stylish home office

Buying a business can be stressful and for first time business owners it’s hard to know for sure if you’re paying the right amount for the business.

Mary was looking to purchase a retail and wholesale business but was concerned that the seller was asking too much for the business. Marsh & Partners worked with Mary to analyse the risks of the business and adjustments required to the financials. We developed an independent estimate of value for the business and this empowered Mary to further negotiate the price down.

Paul and Barry ran a manufacturing business together for over 15 years. Their relationship soured over the past few years and Paul wanted to buy Barry out.

As part of the process they had agreed to get an independent valuation of the business to determine the purchase price. We performed a risk assessment on the business with each owner independently and then got both together to come to agreement on the risks of the business. By using this process each owner had a voice in the valuation process, reducing any friction when the valuation was finalised.

Director Penalty Notices

Valuations for business in the Family Law court are very common but are also complex. Often parties feel ignored through the process and then attack the valuation as they don’t understand the value assessed.

After 10 years of marriage, Trish and Bill were getting divorced. During their marriage they had built up a successful retail business which Trish wanted to keep after the divorce. Marsh & Partners was appointed as the Single Expert to prepare the valuation for the business. We began by undertaking a risk assessment on the business with Trish and Bill independently and then got both together to come to agreement on the risks of the business. Once the valuation was finalised, Marsh & Partners appeared in court to explain the valuation to the judge and subsequently determine the value of the asset pool being divided.

Note: Names in client stories have been changed to protect their privacy.

Curious about the value of your business?

We'd love to discuss your business's health and help you build its value.
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How do valuers figure out how much a business is worth?

Find out some of the things we take into account in this short video:

The Business Valuation Process

Risk and Value Drivers Assessment

We conduct a comprehensive review of the risk and value drivers that affect your business’s value.

Financial Analysis

We analyse your profitability, liquidity and cash position to uncover where the business performs well and any areas for improvement.


We look at how well each aspect of your business is performing in comparison to similar businesses in your industry to get a thorough understanding of your competitiveness.

Identify Strengths and Weaknesses

We assess how your business is positioned in terms of growth opportunity and uncover any areas of weakness.

Valuation Report

We deliver a valuation report designed to give you an in-depth understanding of the current value and possible future value of your business.

Value Improvement Solutions

We provide solutions and tailored support to help you grow the value of your business. Whether your plan is to sell, grow, or prepare for succession; we help you manage the factors that result in better  outcomes.

Looking for business improvement resources?
QBCC reporting and net tangible assets
How to increase your business's value
Find out our top tips for managing the factors that contribute to value.
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Strategic Planning Guide
Know Your Numbers Guide
Business Growth Guide
We've helped hundreds of clients to fix, grow and future-proof their businesses.

"We have been a client of Marsh & Partners for almost 10 years now. The team has evolved with our needs and provide the most current advice available. Marsh & Partners make it their mission to be ahead of an ever changing industry. We would highly recommend Marsh & Partners to any business."

Lisa SaundersThe Fitout Studio

"Our family has enjoyed a successful partnership with Marsh & Partners for over 31 years. During this time, we have been provided with exceptional taxation and business strategies to help our agricultural and commercial interests and now leading into our second intergenerational transfer. It is also mutually beneficial that the partners and associates travel to our home and place of business to actually see and understand our operation and needs."

Scott SeisMungana Farming

"Marsh & Partners have redefined what we expect from an accounting firm. We're an SME business with a few companies and trusts. Although we liked our previous accountants, they simply did not have a refined process to help us grow our business and optimise our lifestyle. On top of the regular tax and compliance work, we have quarterly meetings. It's as though they are ex-officio directors. That's made a huge difference to us."

Jamie HayesHealthy Inspirations Franchising

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