Our clients Matt and Oliver were in their third year of running a small business in the hospitality industry. Sales were excellent and the business was growing however they weren’t yet seeing much of a return on their investment. By comparing their business against others in the industry (benchmarking) we were able to identify which areas they were doing well in and where they needed to improve.

Similar to a school report card, we produce a report on the key areas of the business to give a snapshot of business health at a particular time. For Matt and Oliver’s business, the report showed the business as a C++ compared to the industry. We put an action plan in place to focus on the problem areas (red) while maintaining the good results (green). The action plan was monitored on quarterly basis so that we all stayed accountable for improving the business.